Describing the PageRank algorithm to a person on the street can be difficult. Good news is everyone can relate to celebrities. How important does your site need to be to receive a PageRank of 10? As important as the Pope himself, he receives a PageRank of 10. Next down, PageRank 8 goes out to Jay-Z, not just due to the fact he is a self-made music mogul, but he has developed linkage in other areas. Anne Hathaway is PR 5; while she has a lot of appeal, most of her fan base is younger and are stereotypical “linkers” that latch onto any passing fancy on the web they find interesting. In short, linkage to Hathaway doesn’t impress Google that much. PR 3 is given to Willie Aames. Aames is not the type of man you would remember but every now and again he gets a little attention, making him more important than you or I to Google. Paris is a PR 0, she is known all over the country as well as internationally, however her methods for publicity were dodgy and unethical. She blatantly attempted to gain popularity and linkage by staying in the public eye through the paparazzi – a Google no no. Google rewards deserved and earned PageRank, not desperation.

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