Most companies have some valuable assets beyond their main website that can be leveraged to improve SEO. Rand Fishkin offers up some suggestions over at seomoz.org. Highlights include:

• Use other domains you own to redirect additional traffic to your main site, to create microsites, or for linking opportunities.


• Leverage business partnerships to set up linking partnerships.


• Expand your content! Bring hard copy published content , email newsletters, data sets, etc. online.


• Jump on the “user-generated-content” bandwagon and reach out to loyal customers as possible content produces.


• Does your company have fans? People who love your product or service and want to spread the word? Give them the means to do so on your site.

Read the full article here.