Nearly half of all business-to-business marketers’ media budgets are spent online. A study conducted by Hearst Electronics Group and Golden Group Communications reveals an upward trend toward online marketing that will continue into 2009.

Quick Facts

• 11% of a typical media budget accounts for both paid and organic
• 12% of a typical media budget accounts for direct marketing media (both direct mail and email marketing)
• No. 1 source of B-to-B media budgets continues to be trade shows, which account for 17% of the typical B-to-B marketer's pie.
• 11% of a typical media budget accounts for traditional media, print - including advertising, brochures and collateral materials, which are still dominating B-to-B media spending

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