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4 Recent Changes to SEO that are Vital to Holiday Retail Strategy

Search Engine Land

It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It’s a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search.

A lot has happened in digital marketing in the last year, and if retailers go about business as usual this holiday season, they may miss out on revenue and customer retention opportunities. To help online retailers navigate SEO challenges and spot new opportunities, this post lists four significant ways search has changed over the last year that affects digital retail strategy.

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