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C3NY: SEO Not Dead, Just Evolving


Social media may grab all the headlines, but search engine optimization (SEO) is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week.

Organic search continues to be the number one way that people find content and websites, according to conference host company, Conductor. “When Google went down for three minutes recently, 50 percent of Internet traffic came to a halt,” said the SEO platform’s chief executive, Seth Besmertnik.

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