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PerformanceIN
The ABCs of ROI in Today’s Digital Media Ecosystem

Most marketers today probably think of ROI as shorthand for a more efficient online media buy. But the trouble with that marketer-centric point of view…

Search Engine Land
It’s Time For Marketers To Attend To The Branding Benefits Of Search

Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand…

Search Engine Watch
4 Amazing Things You Simply Must Know About Sensational Headlines

An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of…

Search Engine Watch
Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google…

Search Engine Land
Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One…

Search Engine Watch
Competitive Analysis in Search Is Linked to Higher Conversions [Data]

Knowing what your competition is up to – how they are thinking about the market, the tactics they are utilizing – can make all the…

Econsultancy
Five Ingenious Marketing Rebrands That Changed Society

In 2007 researchers conducted an experiment where subjects sipped the same wine from two different bottles. The only variable was the price tag, the wine’s…

Internet Retailer
Digital marketing firm declares paid media dead

Instead, Conductor advocates going after free web traffic with an idea called “web presence management” and releases a new product to help retailers do it.…

TechCrunch Logo
Conductor Says It Wants To “End” Ads And Turn “Web Presence Management” Into A Real Thing

Conductor first built its business (and raised $35 million in venture capital) by helping companies improve their search engine rankings. Now it’s pursuing broader ambitions…

MediaPost
Paid Media Won’t Buy Brands Love

Conductor has created a business framework and platform supporting Web Presence Management, a model that Seth Besmertnik, CEO and founder, calls the next generation of…

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