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Conductor Achieves Record Year by Helping Customers Increase Traffic Six Fold and Drive 15 Times More Conversions from Natural Search


Conductor, the leader in Search Engine Optimization (SEO) technology, today announced that it is on pace to close its most successful year in its history fueled by increased global demand for its market-leading SEO technology platform, Conductor Searchlight™. 2012 saw more than 150 new customer engagements bringing the total number of brands under management to more than 2,000 representing $4.5 billion in SEO revenue and more than five million keywords under management.  Conductor’s market-leading vision, unrivaled technology, highly skilled staff, and loyal customer base have contributed to the company’s 100 percent revenue increase from 2012; doubling of its staff; and historic $20 million round of financing – to date, the largest venture capital investment in a SEO technology company.

Driving SEO Success for Customers

More impressive than the corporate growth experienced by Conductor is the business success its customers have achieved with Conductor Searchlight.  Conductor works with the most progressive and innovative brands to scale natural search, uncover new business opportunities and measure success. Respected brands like FedEx, BestBuy, Siemens, General Electric (GE) and Box, Inc. that recognize search as the most important form of inbound marketing, use Conductor Searchlight to generate up to six times more traffic and 15 times more conversions from natural search. That’s why the top four big agency holding companies, more than half of the top 20 Internet Retailers and more than 100 of the Fortune 500 use Conductor Searchlight to gain real-time intelligence on search market share, protect search revenue, and leverage cutting-edge technology to grow their businesses.

Technology Market Leadership and Host to Largest Enterprise-Level Search Conference

As the SEO technology market creator, Conductor has been there from the very beginning, building a comprehensive product in concert with customer and industry needs. 2012 was no different, releasing more than 100 new product features to stay ahead of shifting market conditions and algorithmic changes made by the search engines.

In September at the sold-out C³ user conference in New York City – the industry’s premier event for enterprise SEO – Conductor announced the most significant product release since the initial launch of Searchlight in 2010. The new business intelligence features allow SEO professionals and brand marketers to gather in-depth search and business data in real-time to make informed decisions quickly that will positively impact the bottom line. The business-forward features included real-time performance reporting, extensive paid search integration, predictive SEO, KPI-based goal management, enhanced reporting delivery and the Searchlight reporting API.

“It’s a pivotal time for SEO – the multi-billion dollar industry is being recognized as a strategic, high-functioning business channel for respected brands,” said Seth Besmertnik, CEO of Conductor. “We believe natural search is the most important means of customer acquisition on the Web and we are passionate about developing and delivering superior technology solutions that help forward-looking brands conquer the complexity of SEO, harness its revenue-generating power and provide sophisticated reporting and measurement capabilities that ensure SEO has a seat at the boardroom table. 2013 will be the year of the SEO as companies are increasingly turning to natural search as a key component to business success.”

Unparalleled Culture and Philanthropic Efforts

The company continued its investment in The Conductor Foundation, an initiative to help non-profit organizations increase online visibility and enhance fundraising efforts via search marketing.   The foundation offers the Searchlight Grant, training and resources, as well as pro-bono work by search professionals.

Offering superior benefits and a fun, socially responsible and rewarding work environment, Conductor was named by FORTUNE magazine as a Great Place to Work®. Conductor ranked in the top 25 small and medium businesses in the United States and was one of only three companies from New York State to make the annual list. For the fourth consecutive year, Conductor was named by Crain’s New York Business as one of the best places to work in New York City, maintaining its top-five status and was once again recognized by the New York State Society for Human Resource Management, the Business Council of New York and Best Companies Group as one of the state’s best places to work. To learn more about career opportunities at Conductor, go to:

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