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Conductor Aims To Conduct Culture Of SEO Throughout Your Organization Via Searchlight

Search Engine Watch

Conductor launched its ‘automated’ SEO platform last week. I attended the launch event, and if that was anything to go by, then Searchlight promises to be a captivating product.

The presentation opened with an introduction by Seth Besmertnik, founder & CEO of Conductor, who discussed the irony that SEO commands the highest percentage of clicks on search engines and yet commands the lowest percentage of marketing budget spend. In fact, the imbalance between value and spend is shocking:

  • 92% of clicks from search engines are attributed to natural rankings
  • 89% of search spend is attributed to paid search

Read the Full SearchEngine Watch Article Here

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