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Conductor CEO Seth Besmertnik to Speak at SES New York


March 23, 2010, NEW YORK - Conductor, the leading provider of SEO measurement and optimization technology, announced today CEO, Seth Besmertnik, will be speaking at SES, in New York, NY. On Tuesday, March 23rd Besmertnik will present “SEO Performance Marketing: Paid Is Accountable So Why Not SEO?” Besmertnik will be joined by industry experts from the SES Advisory Board and Enquisite, as they discuss whether or not SEO’s should be compensated based on performance, insight on what parts of SEO can be tied to a performance model, and what should clients demand and agencies promise.

On Thursday, March 25th, Besmertnik will be moderating a session on “Enterprise Level SEO,” where panel of industry experts from SAP and BusinessOnLine will discuss specific challenges of large enterprise organizations including: SEO tactics specific to large sites, the challenges of educating key stakeholders in the organization including budgeting issues, and implementation hurdles common to large organizations including CMS issues and IT team challenges.

On Wednesday, March 24th, Besmertnik will be hosting Conductor’s semi-annual search marketing networking event at the New Museum in the Lower East Side of Manhattan.

WHAT: SES NY: ” SEO Performance Marketing: Paid Search Is Accountable, So Why Not SEO?” WHEN: Tuesday, March 23, 2010 from 12:45 p.m. to 1:45 p.m. EST WHERE: Hilton New York, 1335 Avenue of Americas, New York, NY 10019 WHO: Seth Besmertnik, CEO

WHAT: SES NY: “Enterprise Level SEO?” WHEN: Thursday, March 25, 2010 from 12:45 p.m. to 2:00 p.m. EST WHERE: Hilton New York, 1335 Avenue of Americas, New York, NY 10019 WHO: Seth Besmertnik, CEO

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Seth Besmertnik Background: Seth Besmertnik guides corporate strategy and develops strategic partnerships for Conductor, and his vision and thought leadership have established the company as a recognized authority in natural search. Since co-founding the company in 2005, Besmertnik has navigated the company through multiple finance rounds and extraordinary growth. Today the company boasts a customer list of over 250 Fortune 500 and Internet Retailer 500 companies and hundreds of the world’s most recognized publishers. In addition, Conductor provides natural search solutions for more than half the top search engine marketing and optimization agencies in the United States. Besmertnik frequently speaks at industry events as an expert in search marketing and is a frequent guest lecturer on entrepreneurship at various universities. In 2009, Besmertnik was selected as a Finalist for Ernst & Young’s prestigious Entrepreneur of the Year Award.

About Conductor, Inc. Conductor is the leading provider of SEO measurement and optimization technology, empowering enterprise marketers to manage and improve their SEO efforts. Conductor Searchlight is a subscription-based, software as a service (SaaS) platform which enables customers to gather competitive data, prioritize and improve their decision making, and accurately measure the ROI of their SEO efforts. Conductor also offers a range of associated professional services to its over 250 Fortune 500 and Internet Retailer 500 clients, a majority of the leading interactive agencies, and some of the world’s most prestigious publications. Based in Manhattan, the company was founded in 2005, and is one of the fastest growing companies in New York.

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