CooP-Africa, human-I-T, Kiva, National Multiple Sclerosis Society and Teach For America Receive Pro-Bono Access to World-Class Technology to Improve Online Visibility and Web Presence Through Organic Media Channels
NEW YORK, NY– Conductor, the leading web presence management provider, has announced the 2015 recipients of its Conductor Foundation Searchlight Grant: CooP-Africa, human-I-T, Kiva, The National Multiple Sclerosis Society and Teach for America. These five non-profits are all recipients of the Searchlight Grant, which helps non-profit companies reach their business goals by improving online presence and SEO.
The Conductor Foundation has been providing non-profit organizations pro-bono access to the tools they need to improve their web presence since 2011. Through free access to the Searchlight platform and Conductor’s team and training resources, non-profits are able to build and implement online natural search, social and content strategies in order to achieve their business goals. Past recipients of the Searchlight Grant include DC Goodwill, Housing Works, St. Jude’s Children’s Hospital The National Kidney Foundation, TisBest Charity Gift Cards, WNYC (NPR) and World Wildlife Fund (WWF).
Diane Quigley, Website Director for World Wildlife Fund (WWF), a 2014 recipient of the Grant, said, “The Searchlight Grant provided us with a great opportunity to increase organic traffic and search visibility and improve content strategies through insights into search user behavior and intelligence.”
Seth Besmertnik, CEO of Conductor, commented, “The Conductor Foundation is a special way for our company and customers to use our technology and resources for good. Many non-profit organizations have limited resources to capitalize on the vast opportunity in organic media (i.e. 94% of web traffic). The Searchlight Grant provides non-profits with access to the same technology that the world’s leading brands and agencies engage to improve web presence and visibility. This year’s lineup of Grant recipients represents some incredible causes and we could not be more pleased to do our part to further their good work.”
To apply for a grant or nominate a non-profit for a Conductor Foundation Searchlight Grant, visit http://www.conductor.com/foundation/.
Conductor is the undisputed leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic & revenue increases. The technology gathers data from the web to deliver insight into where a brand’s content is getting discovered, how their competition is being found and the playbook needed to win the ‘unpaid’ media war. Conductor’s 500+ customers include global brands like Citibank and FedEx, emerging leaders like Ancestry.com and LivingSocial, and leading agencies like iProspect & Razorfish. Conductor is #38 on Inc. Magazine’s Fastest Growing Private Companies list and named by both Fortune Magazine and Crain’s Best Places to Work In America. Visit Conductor at www.conductor.com or on Twitter @conductor.