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Conductor Hires New CFO to Meet Global Demand for its SEO Platform


Strategic Hire of Jim Caci as CFO Helps Leading SEO Technology Provider Set a Course for Continued Market Dominance and Growth

Conductor, the first choice in Search Engine Optimization (SEO) technology, today announced the appointment of Jim Caci as Chief Financial Officer (CFO).  Mr. Caci will lead Conductor’s finance, accounting, human resource and administration from the company’s corporate headquarters in New York City.  He joins Conductor at a time of accelerated growth and unprecedented demand for its enterprise SEO platform, Conductor Searchlight™, used by major brands and the agencies that support them.  The hire of Mr. Caci will ensure the company continues to apply the $32 million in venture capital financing toward the people, partnerships and product innovations that make Conductor the market leader in natural search technology – a market projected to reach $500 million by 2016.

Mr. Caci has held a variety of roles and positions during his 25-year career running the finance and operation functions at both public and private companies. Most recently as the CFO of AvePoint, the world’s largest provider of enterprise-class governance, compliance and management solutions for social enterprise collaboration platforms, Mr. Caci oversaw all of the company’s global entities, including 25 wholly owned operational centers on six continents.

Jim Caci, CFO at Conductor

“Jim Caci brings the right experience and enthusiasm to the role of CFO, and we’re excited to have him join the company at this rapid-growth stage,” said Seth Besmertnik, CEO and Founder of Conductor Inc.  “I look forward to working alongside Jim as we execute on our long-term vision of transforming SEO and providing the world’s biggest brands with the best technology platform available to optimize natural search, acquire customers and convert online searches into dollars.”

Conductor has raised more than $32 million in funding from investors Investor Growth Capital, FirstMark Capital and Matrix Partners.  In addition to its historic $20 million funding round in October 2012, 2012 saw more than 150 new customer engagements bringing the total number of brands under management to nearly four thousand, representing $6.5 billion in SEO revenue and more than five million keywords under management.

“I’m delighted to join the Conductor leadership team to help build on the tremendous success the company has experienced as the first and most widely adopted, cloud-based SEO platform within a half-billion dollar market,” said Jim Caci.

Conductor Searchlight has quickly risen to be the industry standard for enterprise SEO.  The top four big agency holding companies, more than half of the top 20 Internet Retailers and more than 100 of the Fortune 500 use Conductor Searchlight to measure search market share, protect search revenue, and leverage cutting-edge technology to grow their businesses. With its market-leading vision, unrivaled technology and world-class customer success teams, Conductor continues to be the first-choice for organizations serious about online visibility and competitive edge. Companies like FedEx, BestBuy, Siemens and General Electric (GE), report up to six times more traffic and 15 times more conversions from natural search.

About Conductor

Conductor is the global leader in SEO technology.  Thousands of brands and enterprise marketers use its cloud-based SEO platform, Conductor Searchlight™ to measure, improve and manage their natural search efforts to stay ahead of the competition, increase site traffic and boost revenues.  The powerful, highly scalable platform processes massive amounts of data quickly to give users real-time information for better, more informed decision making and to identifying new ways to increase share-of-search that will propel their businesses forward.  Offering the most robust performance reporting and measurement tools available in the industry, Conductor arms marketers with the intelligence needed to tie SEO success to business objectives and demonstrate the value of SEO across the organization.  One of New York City’s fastest growing and most admired technology companies, Conductor is routinely recognized for excellence in business and corporate culture.  To learn more, go to or follow Conductor on Twitter @conductor.

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