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“Big Box” Visibility Report from Conductor Breaks Down the Strategies Major Retailers Employ to Compete in a Billion Dollar Search Market

Conductor

Latest research study examines the varying search marketing strategies of the largest merchants

December 3, 2009, NEW YORK – On the heels of “Black Friday” and “Cyber Monday”, Conductor, the premier provider of SEO measurement and optimization technology, released today its most recent Visibility Report. Produced by Conductor’s independent research department, this study documents the varying levels of spend and natural search visibility of the merchants, including Target, Wal-Mart, Best Buy and seven other large-footprint retail outlets.

Key findings include:

  • The top ten Big-box retailers spend approx. $678,000 a day on 1,217,966 keywords.
  • Big-box retailers manage 188% more paid than natural keywords, yet 66% of their visits come from natural clicks.
  • Target, the most active of the Big-box retailer sites, averages 23 million search visits per month with 53% natural to 47% paid on a daily spend of $247,000.

The full report is available on the Conductor website

About Conductor Conductor is a leading provider of SEO measurement and optimization technology, empowering enterprise marketers to manage and improve their SEO efforts. Conductor Searchlight is a subscription-based, software as a service (SaaS) platform which enables customers to gather competitive data, prioritize and improve their decision making, and accurately measure the ROI of their SEO efforts. Conductor also offers a range of associated professional services to its over 200 Fortune 500 and Internet Retailer 500 clients, a majority of the leading interactive agencies, and some of the world’s most prestigious publications. Based in the Gramercy district of Manhattan, the company was founded in 2005, and is one of the fastest growing companies in New York.

The company is currently hiring.

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