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Conductor Searchlight Equips SecondMarket with a Scalable SEO Platform to Increase Organic Traffic

Conductor

SecondMarket to Leverage Conductor’s Searchlight – Increasing Productivity; Scaling Natural Search Efforts and Establishing A Clear SEO Roadmap

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NEW YORK, July 20, 2010 – Conductor Inc., the most widely-used SEO technology company, today announced that SecondMarket, the largest centralized marketplace and auction platform for illiquid assets, has selected Conductor Searchlight as its natural search technology solution. SecondMarket will leverage Searchlight to gain visibility and insight into its natural search rankings across thousands of keywords and to identify ongoing SEO priorities.

“Conductor Searchlight’s rank tracking capability will help SecondMarket track the keywords they target against the competition and its SEO recommendation engine will help keep SecondMarket at the forefront of natural search listings,” said Jeremy Smith, Chief Strategy Officer, SecondMarket. “Searchlight gives us insight into our natural search visibility and provides a metric driven SEO roadmap for us to follow. We have interviewed virtually everyone and we know this is the best solution out there. We have been thrilled with it.”

We’ve used the Searchlight technology to figure out where our optimization shortcomings are on our various Web pages, so we can make the right changes and track the organic rankings for the terms that we know are important.”

“Searchlight gives us insight into our natural search visibility and provides a metric driven SEO roadmap for us to follow. We have interviewed virtually everyone and we know this is the ebst solution out there. We have been thrilled with it. Jeremy Smith Chief Strategy Officer, SecondMarket.”

Conductor’s Searchlight continually analyzes large amounts of data, providing marketers with the ability to easily identify challenges in their strategy and improve their search ranking across hundreds or thousands of individual keyword terms – taking control of their brand’s natural search visibility and gaining insight into search engine optimization (SEO) programs. Searchlight’s SEO platform helps marketers manage natural search like any other marketing program and understand how their SEO ranks against their competitors.

“SEO is complex and ever-evolving; without the right technologies and expertise to analyze the data, marketers run the risk of getting bogged down in the analysis phase and overwhelmed by the data rather than spending time implementing the changes that will make them visible in natural search,” said Seth Besmertnik, CEO of Conductor. “SecondMarket is prime example of a company with the savvy to realize that SEO doesn’t wait for you to catch up with the times. Searchlight will quickly provide them with the data they need to constantly keep their SEO rankings high and visible.”

About Searchlight Conductor Searchlight is the go-to solution for marketers who need to take control of their brand’s search rankings and gain insight into search engine optimization (SEO) programs. Searchlight collects and analyzes huge amounts of data so marketers can easily identify challenges in their strategy and improve their search ranking. Searchlight makes it possible for marketers to scale and manage natural search like any other marketing program, monitor their competitive market share and continually improve their SEO program. For more information visitwww.conductor.com/searchlight.

About Conductor Conductor is the SEO technology company that empowers enterprise marketers to take control of natural search. More than 250 of the Fortune 500 and Internet Retailer 500 rely on the company’s technology solutions and expert team to continually measure, improve and manage their natural search efforts in order to increase site traffic and revenue. Conductor is based in New York City. www.conductor.com. Follow Conductor on Twitter: @conductor.

About SecondMarket Founded in 2004, New York-based SecondMarket is the largest secondary market for illiquid assets, including private company stock, limited partnership interests, auction-rate securities, bankruptcy claims, collateralized debt obligations, residential and commercial mortgage-backed securities, asset-backed securities, warrants/restricted stock and whole loans. SecondMarket, which conducted $2 billion in transactions in 2009, has more than 10,000 participants including global financial institutions, regional and community banks, hedge funds, private equity firms, mutual funds, corporations and other institutional and accredited investors. SecondMarket’s shareholders include FirstMark Capital, New Enterprise Associates (NEA), SVB Financial Group (Nasdaq: SIVB), the Li Ka-Shing Foundation and Dunearn, a subsidiary of (Singapore) Temasek Holdings. SecondMarket is a registered broker-dealer (Member FINRA, MSRB and SIPC). For further information, please visit www.secondmarket.com. Follow SecondMarket on Twitter: @secondmarket.

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