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Conductor Seth Dotterer to Speak on SEO for New Websites


Ultralight Startups Forum Looking to Help Entrepreneurs with SEO

March 3, 2010, NEW YORK – Conductor, the leading provider of SEO measurement and optimization technology, announced today Seth Dotterer, senior director of marketing, will be speaking at Ultralight Startups’ Entrepreneur’s Forum in New York, NY, on Thursday March 4. Industry experts from Didit and Bruce Clay will join him to discuss “SEO for New Websites,” including basic SEO strategy and implementation, SEO for new websites and advanced SEO topics such as social media and real-time search, content types and innovations in search engines.

  • WHAT: Ultralight Startups Entrepreneur’s Forum: “SEO for New Websites”
  • WHEN: Thursday, March 4, 2010 from 6:30 p.m. to 9:00 p.m. EST
  • WHERE: Sun Microsystems, 101 Park Avenue, 4th floor, New York, NY 10017
  • WHO: Seth Dotterer, senior director, marketing

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Seth Dotterer’s Background: Seth Dotterer oversees all marketing efforts at Conductor. He has over 14 years of experience counseling both startups and the Fortune 100 on their marketing strategies and utilizing technology and metrics to increase sales and profitability. Seth comes to Conductor from the consumer electronics industry; most recently Seth worked for gaming peripherals company Turtle Beach, where he launched over 80 products throughout North America, Europe and Asia.

Before Google, Dotterer was running successful pay per click advertising on, which was later became Overture, and then Yahoo! Search Marketing. He has forged strong business relationships with Microsoft, Dell, Circuit City and hundreds of other companies. His award winning public relations campaigns successfully targeted CNN, the New York Times, USA Today and several other media outlets.

About Conductor, Inc. Conductor is the leading provider of SEO measurement and optimization technology, empowering enterprise marketers to manage and improve their SEO efforts. Conductor Searchlight is a subscription-based, software as a service (SaaS) platform which enables customers to gather competitive data, prioritize and improve their decision making, and accurately measure the ROI of their SEO efforts. Conductor also offers a range of associated professional services to its over 250 Fortune 500 and Internet Retailer 500 clients, a majority of the leading interactive agencies, and some of the world’s most prestigious publications. Based in Manhattan, the company was founded in 2005, and is one of the fastest growing companies in New York.

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