The SEO industry has undergone significant changes in the last 12+ months. Search has gained greater legitimacy as a marketing channel as budget holders increase head count and invest in advanced technology. And, the SERPs themselves have undergone changes that have had many implications, including adjustments to the underlying algorithms that surface content.
Here at Conductor, our Customer Success Team works closely with many of the world’s largest and most successful brands on their search efforts. They are therefore uniquely positioned to comment on the trends taking place in the world of SEO.
We surveyed the Customer Success Team to find out their perspective on the most important steps brands and agencies can take to drive long-term natural search success.