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Google Hides Search Terms from Publishers, Marketers

Advertising Age

When you’re Google, subtle shifts have a big impact. That was the case last month, when the search giant announced it would severely limit the information publishers – or anyone else – would receive on the keywords driving traffic to their websites.

Google still provides keyword data to search advertisers, but the move changed the game for organic search, leaving some publishers and advertisers in the dark.

“It’s one of the most significant losses of data marketers have seen in half a decade,” said Conductor CEO Seth Besmertnik, who claimed that on average half of the traffic to the search-optimization vendor’s clients’ sites comes through organic search.

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