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Google Knowledge Graph Has an Error 20% of the time

Search Engine Land

Google’s knowledge graph which launched a little over a month ago is reportedly often wrong.

Conductor ran a study showing that for trending terms, the knowledge Google is providing via their knowledge graph is wrong about 20% of the time. By trending, Conductor looked at the top 50 ‘people’ in Google Trends and Google Insights and 1 out of 5 of them had outdated or wrong information.

For those in the Top 50 on Forbes’ Celebrity 100 list, Google is more often right, with only a 4% chance of the information being outdated. So combined, 12% of the answers in the knowledge graph are inaccurate according to Conductor.

Read the full Search Engine Land article here

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