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How Google+ Could Threaten Google’s Core Search Business

Search Engine Watch

Farhad Manjoo has done it again. Manjoo, the resident tech writer at Slate who writes with a unique clarity and seems to grok the way consumers think and how companies should market to them to achieve mainstream success, recently wrote an article on the changes in Google’s SERPs following the arrival of Google Search Plus Your World. While Manjoo makes a number of cogent points about Google’s melding of social results in the search results, I want to focus on a few specifics, with the goal of calling out a broader point.

Read the full Search Engine Watch article here

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