Marin Software has launched a platform that enables marketers to drag data from the digital channels they spend on to view and compare click, cost, conversion and revenue.
Channel Connect provides further optimisation opportunities by offering bid recommendations for all integrated channels. The company already has partnerships with companies including Adlux, adMarketplace, AOL, Conductor, Ask.com and Yandex. New and smaller publishers can be added to they are needed.
“Too frequently marketers underinvest in certain digital channels because they can’t measure the influence such channels have on their marketing programs,” said Matt Ackley, chief marketing officer at Marin Software. “Channel Connect allows marketers to see and optimise channel relationships that previously remained hidden, such as the impact of SEO on SEM.”