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The New SEO Professional: Master of Both Left & Right Brain

Search Engine Land

In terms of scope, the Penguin algorithm update was relatively minuscule, affecting only 3.1% of queries. Its impact on the industry, however, was far greater, as the de-emphasis of thin content in the SERPs drove SEO professionals to place a renewed emphasis on creating — and marketing — quality content.

In its aftermath, the industry has struggled somewhat to define what an SEO has become. Is he/she now a content-creating machine? What about the practice’s well-rooted origins in data analysis? Has that taken a backseat to content creation?  The upheaval in the industry has left many SEOs with something of an existential crisis, scratching their heads asking, “What am I?”

Read the full Search Engine Land article here

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