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Not Provided – What Google’s Omission of Organic Keyword Data Means for Online Marketers

TopRank

We started this week off with a bang – at least in the search world, with Google now redirecting all traffic to https, i.e. encrypted search.

What that means is, if you were wondering what keyword phrases people use on Google organic search to find your website, you’re out of luck. While keywords are an important answer to the relevance of your website to buyers, now those answers are simply listed as (not provided).

Google has been masking keyword data for logged in users for about 2 years, so dealing with omitted keyword data is nothing new to agencies like yours truly at TopRank Online Marketing.

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