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Online Marketers: Make Sure You Surface the Right Content to your Audience

Search Engine Land

When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it links back to my website — appear in front of the user.

Put another way, the thinking for many has long been that the singularly-focused goal is to appear as high as possible in the search listings, no matter the relationship between the content surfaced and the actual user query.

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