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Organic Search Leads Traffic, Conversions – But Trails In Budgets, Mindshare

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If a marketer from Mars landed on earth today, read through the last 12 months of tech news, and was asked to come to a conclusion about the largest drivers of inbound traffic to web sites based on the frequency of coverage, his answer would probably contain the words “Pinterest,” “Twitter,” and “Facebook,” and organic search would not even be on his radar.

Read the full Search Insider article here

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