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SEO Firm Conductor Secures $20 Million From VCs

MediaPost

Most brands invest in search engine optimization and venture capital investors have begun to look at the strategy a little more closely. Conductor, a SEO technology firm, has secured $20 million in Series C financing led by Investor Growth Capital, joining existing investors FirstMark Capital, and Matrix Partners.

Content for social media and landing pages continues to increase the importance of optimizing sites. About half the traffic that comes to any Web site is from organic search results via global search engines, which is about four times that of social sites, according to Seth Besmertnik, CEO and co-founder of Conductor.

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