Conductor, a leader in Search Engine Optimization (SEO) technology, today announced that it has secured $20 million in financing led by Investor Growth Capital, marking the largest investment to date in natural search technology. The company will use the funding to scale operations internationally and invest in product development of Conductor Searchlight™, the first and most widely adopted, cloud-based SEO platform.
Driving more than half of all traffic across the Web, natural search is the most important source of inbound marketing. Yet, many organizations fail to realize the full potential natural search provides because marketers are paralyzed by the rapidly changing search landscape, causing them not to set goals or instrument their SEO initiatives properly. With Conductor Searchlight, marketers can measure the return on investment of their SEO efforts, drive executive visibility and buy-in for natural search programs, and create a predictable model for natural search revenue growth.