Lots of start-ups are telling marketers they can help them navigate social networks like Facebook, Twitter and YouTube. But there’s still plenty of demand for companies that promise better results on Google and Bing.
Conductor, a New York-city based firm that has raised a $20 million funding round led by Investor Growth Capital. Existing investors like FirstMark Capital and Matrix Partners reupped as well.
CEO Seth Besmertnik describes his company as a search engine optimization company, not a search engine marketing company. The difference: He’ll tell clients how to tweak their sites for Google, et al, but doesn’t buy Google search ads for them.