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How the Web Uses Anchor Text in Internal Linking

Search Engine Watch

Even with the ongoing changes taking place in the SERPs, SEOs still rate anchor text as the most important of all ranking factors.

“How the Web Uses Anchor Text in Links [Study]” served as a good reminder about the significance of anchor text in links for natural search ranking. More than 4.2 million external links from 650+ domains were analyzed in Searchlight, Conductor’s enterprise SEO platform, to understand more about how external links flow to websites (disclaimer: I work for Conductor).

Read the full Search Engine Watch article here

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