SES New York 2010: SEO Performance Marketing - Paid Search is Accountable So Why Not SEO?
Presented by Seth Besmertnik, Conductor, CEO
Tuesday, March 23rd, 2010, at 12:45 p.m. EST
Every successful sales driven organization has performance targets. Further, almost every sales organization has performance targets and stretch goals for their sales team, and the bonuses marketing receives are often directly tied to the organization reaching those goals. In search, PPC is a performance driven sales channel, so why not SEO?
Seth Besmertnik's presentation provided the following tools to help you gauge and set SEO performance targets and goals.
- SEO Market Opportunity Calculator
- SEO Maturity Assessment
- Share of Search Calculator