Search Exchange 2012: Analytics and Reporting
Week Over Week Analysis - What Data You Should Be Following
There are so many triggers that impact your SEO (over 200 according to Matt Cutts) and so many data points to follow at any given time. This presentation reviews some of the top data points to collect, archive and analyze week over week.
The presentation follows the path of a spread sheet that was used to successfully monitor well over 15 million dollars in natural search annual revenue prior to the release of automated platforms like Conductor Searchlight.