Selling Search to the C-Suite

 

 

Selling Search to the C-Suite

Presented by Seth Besmertnik, CEO, Conductor
Wednesday, December 9th, at 2:30 p.m. CST

Seth provided insight on how to effectively bridge the communication gap between CMOs and search marketers; including tips and tools to help marketers gauge their SEO market opportunity.

The SEO market opportunity tools he provided include:

• Market Opportunity Calculator
  This Excel file allows you to easily calculate the total potential market for your individual business. While you’ll (probably) never have 100%, it’s a great tracking method to remind upper management of the potential of natural search.
• SEO Maturity Assessment
  A Conductor method for weighting SEO progress.
• Share of Search Chart
  A quick way to track your progress against your competitors, by graphing the visibility each of your domains has for your most important searches.

Download Conductor's SEO Market Opportunity Tools here:

First Name: *

Last Name: *

Email Address: *

Company: *

Website: *

Title: *

Business Phone:

Monthly Spend on Paid and Natural Search:

-- Please Select -- >500k/month 100k-500k/month 10k-100k/month under 10k

# of Products or Services:

-- Please Select -- 10,001 + 5,000-10,000 1,000-5,000 1,000