Unlocking the Most Powerful Segment of Web Marketing

Presented by Seth Besmertnik, CEO, Conductor
February 11, 2009

His presentation included the following resources to help gauge the SEO Market Opportunity for your company.

Discover your company's SEO opportunity and how to achieve it using Conductor's following tools:

• Market Opportunity Calculator
  This Excel file allows you to easily calculate the total potential market for your individual business. While you’ll (probably) never have 100%, it’s a great tracking method to remind upper management of the potential of natural search.
• Share of Search Calculator
  A quick way to track your progress against your competitors, by graphing the visibility each of your domains has for your most important searches.
• SEO Maturity Assessment
  This SEO Maturity Assessment evaluates your SEO strength across 4 key areas:
  • Strategy & Buy-in
  • Process Definition, Automation, & Systems
  • Keyword Management
  • Results, Reporting & Metrics