Conductor Research

Conductor is committed to advancing the scientific practice of natural search engine optimization, and sharing that knowledge with our clients, partners, and the search community.

We offer thought leadership whitepapers, market research from our dedicated analysts and Conductor Research Labs, and webinars and presentations covering a range of topics from keyword research to creating a corporate culture that encourages SEO.

04.06.10

Natural Search Trends of the Internet Retailer 500: Q2 / 2010

in Research

Conductor’s study is the first to scientifically track and measure the maturity of the natural search efforts in comparison to the pay-per-click spending of the 500 largest internet retailers included in Internet Retailer’s annual report, the Internet Retailer’s Top 500 Guide. The IR 500 represent the largest and most successful online retailers responsible for more than $113 billion in online sales. The Q2 study analyzes 4.5 million paid keywords, examines the paid/natural visibility correlation and investigates the effect of more specific ‘long tail’ searches for these brands.

03.31.10

Visibility Report: Anti-Virus Industry

in Research

With spend on consumer security software forecasted to reach an all time high this year and consumers performing tens of millions of anti-virus searches per month, we analyzed the top ten anti-virus software companies’ natural search visibility and search traffic acquisition strategies over a one year period. The group was largely invisible with only 5% of competitive industry keywords (keywords at least ½ the companies were bidding on) and 6% of their most expensive paid keywords, appearing in the top 5 search results.

01.16.10

Natural Search Trends of the Fortune 500: Q4 / 2009

in Research

The ongoing research project from Conductor, Inc. is the first to systematically track the Fortune 500 brands’ natural search effectiveness over time. The Q4 study analyzes 4.1 million paid keywords, examines the paid/natural visibility correlation, and investigates the effect of more specific ‘long tail’ searches for these brands.

01.13.10

Visibility Report: Insurance Industry

in Research

Insight into the search marketing strategies of the top 10 property and casualty insurance companies.

12.01.09

Visibility Report: Big Box Retail Industry

in Research

This study seeks to dissect the search traffic of the top ten big-box retailers. Specifically, how does their traffic break down into paid vs. natural visits, and how are they managing paid vs. natural keywords?

10.15.09

Natural Search Trends of the Fortune 500: Q4 / 2008

in Research

An analysis and breakdown of the natural search visibility, optimization effectiveness, trends and integration planning of the corporate and consumer facing brands of the Fortune 500. Data gathered and compiled during the fourth quarter of 2008.

11.02.08

Natural Search Trends of the Fortune 500: Q3 / 2008

in Research

An analysis and breakdown of the natural search visibility, optimization effectiveness, trends and integration planning of the corporate and consumer facing brands of the Fortune 500