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The Unoptimized SEO: How Manual Tasks Sabotage the Potential of Natural Search Marketers


Executive Summary

This is the first time a study has quantified the time savings that technology solutions can provide an SEO professional – time savings that can maximize a company’s brand visibility, optimize customer acquisition and generate additional revenue.

Key Takeaways

  • SEOs can spend up to 40% of their time on manual tasks, compromising their ability to focus on strategic activities that drive revenue.
  • SEOs can achieve up to 340x efficiency gains on operational tasks with an SEO platform vs. completing those tasks manually.
  • SEOs can increase their time-spend on high-impact activities such as content creation and link building by up to 133% by reallocating the time saved from automating manual tasks with an SEO platform.