Visibility Report: Anti-Virus Industry

Executive Summary

With spend on consumer security software forecasted to reach an all time high this year and consumers performing tens of millions of anti-virus searches per month, we analyzed the top ten anti-virus software companies’ natural search visibility and search traffic acquisition strategies over a one year period. The group was largely invisible with only 5% of competitive industry keywords (keywords at least ½ the companies were bidding on) and 6% of their most expensive paid keywords, appearing in the top 5 search results.

Key Takeaways

• 10 of the most active anti-virus keywords account for nearly 13 million monthly searches.
• Only 5% of competitive anti-virus industry keywords (keywords at least half the companies were bidding on) appeared in the top 5 natural search results.
• Only 6% of anti-virus companies' 1000 most expensive keywords appeared in the top 5 search results.

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Monthly Spend on Paid and Natural Search:

-- Please Select -- >500k/month 100k-500k/month 10k-100k/month under 10k

# of Products or Services:

-- Please Select -- 10,001 + 5,000-10,000 1,000-5,000 1,000