Visibility Report: Insurance Industry

Executive Summary

Consumers are increasingly turning to the Internet to research insurance, particularly auto insurance. We analyzed the top ten property and casualty insurance companies web traffic and search marketing efforts and found they varied widely. Some spent heavily on paid search and received a large percentage of their traffic from paid while others barely invested in paid and received the bulk of their traffic from natural, while others received little overall traffic from search.

Key Takeaways:

• The 20 most active searches with the term “insurance” in it account for more than seven million monthly searches.
• The top search term in the health, auto, and home insurance industries average more than one hundred million natural and 525 paid search results.
• 76% of the top ten property and casualty insurance companies search visits were natural.
• 75% of the top ten property and casualty insurance companies search visits were from branded terms.

To find out more, download our research report by filling out the following fields:

First Name: *

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Company: *

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Monthly Spend on Paid and Natural Search:

-- Please Select -- >500k/month 100k-500k/month 10k-100k/month under 10k

# of Products or Services:

-- Please Select -- 10,001 + 5,000-10,000 1,000-5,000 1,000