May 3, 2013
Category: SEO Articles
This SEO Tech ROI Worksheet helps demonstrate the potential lift SEO Technology can have on your organic traffic and revenue. Using proven case study data from Conductor Customers, you can input your own metrics and project the growth that occurs from using SEO Technology.
Tagged under: Calculating Natural Search ROI
March 19, 2013
Category: SEO Articles
The initial hurdle into SEO is often the difficulty in quantifying your investment. This SEO Budget Calculator will allow you to input your organic search costs and anticipated revenue, and output a net revenue and ROI.
Tagged under: Calculating Natural Search ROI
June 29, 2010
Category: SEO Articles
Marketing Sherpa, a top marketing research firm, recently conducted a survey about how effectively Search Engine Optimization meets overall marketing objectives. They analyzed not only how SEO meets pre-specified objectives but how well it met them depending on a company’s primary market, either B2B, B2C or both.
June 20, 2010
Category: SEO Articles
Many search marketers mine for seasonality trends in site analytics but do not account for it in their market assessment process. Discover why seasonality in market assessment matters, learn several methods for exposing seasonality, and download a free worksheet that makes exposing seasonal search behavior a snap.
March 23, 2010
Category: SEO Articles
Marketing Sherpa, a top marketing research firm, recently conducted a survey about the challenges faced by in-house marketers. This survey has been administered in the past, but this year, “increasing competition for natural search rankings,” was listed as concern among the survey respondents most frequently.
