The Efficiency of SEO Objectives by Primary Market
The Efficiency of SEO Objectives by Primary Market
MarketingSherpa
Marketing Sherpa, a top marketing research firm, recently conducted a survey about how effectively Search Engine Optimization meets overall marketing objectives. They analyzed not only how SEO meets pre-specified objectives but how well it met them depending on a company’s primary market, either B2B, B2C or both. Key Findings include:
- SEO is rated very effective for increasing brand awareness.
- Marketing Sherpa suggests that bottom-line metrics like increased online and offline revenue are more difficult to measure due to the lack of closed-loop tracking from website traffic source to revenue.
- Marketing Sherpa indicates that B2C companies have better closed-loop tracking and therefore find SEO more effective for bottom-line metrics.
