Expose the seasonality of your keywords using freely available tools

By: Nathan Safran | Senior Research Analyst

The importance of completing a market assessment prior to SEO implementation is ingrained in Conductor’s culture after years of providing search solutions to our customers. Since SEO is really about the gradual expansion of share of search, a crucial first step is to understand market size.

Many search marketers perform a quasi-market assessment by analyzing site analytics before beginning new campaigns. While understanding historical traffic trends is an important part of the planning phase, analytics only show past metrics for a particular set ...