Search Engine Marketers Rank SEM Challenges
Marketing Sherpa, a top marketing research firm, recently conducted a survey about the challenges faced by in-house marketers. This survey has been administered in the past, but this year, “increasing competition for natural search rankings,” was listed as concern among the survey respondents most frequently.
Key Findings include:
- 38% of in-house marketers are worried about increased competition in natural search
- Click fraud is become less of a problem, especially for agencies
- Key challenges differ between in-house marketers and agencies