Success Stories

11.15.09

Growing Natural Search Traffic in the Highly Competitive Online Travel Industry

in Success Stories

Prior to working with Conductor, a multi-billion dollar travel site was not having success driving SEO traffic to their site. Their overall site traffic skewed heavily to non-SEO, they were virtually invisible for destination specific keywords, and too great a percentage of their SEO traffic was coming from branded searches. By not being found when travelers researched their travel options, the Travel Company was missing out on literally thousands of bookings per month, which had a direct impact on their bottom line. Read how Conductor changed the SEO strategy contributing to the success of this site.

09.22.09

Fortune 100 Enterprise Technology Client

in Success Stories

Today, online marketers dedicate most of their focus and resources toward reaching customers through paid search marketing. In many cases they discount natural search completely. This trend has created an extremely competitive paid search landscape where bidding wars are common and per click pricing skyrockets. Despite this, approximately 80% of clicks occur in the organic space. This means marketers who focus entirely on paid search miss out on the lion’s share of clicks from potential customers searching for their products and services. In addition ...