After making a series of significant enhancements to their website, software consultancy MINDBODY suffered a substantial drop in rankings for many of their core keywords. In the wake of the drop, recognizing how critical technology is in providing insight into the shifting SERPs and in identifying a need to further develop search as a customer acquisition channel, MINDBODY decided to obtain Conductor Searchlight as mature SEO technology that could be leveraged in their natural search efforts. Their goals in obtaining SEO technology were:

• Maximize efficiencies: By automating site auditing and recommendation discovery, MINDBODY could maximize efficiencies and reallocate resources to other activities

• Save time: MINDBODY was looking to reduce the amount of time spent in measurement and reporting activities in order to scale the number of keywords  optimized and increase their share of search

• Discover: Learn site-wide, on-page SEO enhancements that can be implemented to increase natural search visibility

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