According to Comscore, consumer online spending has increased by 44% since 2007 up to $256 billion of revenue in 2011. With so much at stake online today, a major online retailer in the automotive industry recently became serious about internet search as a sales and awareness channel and decided to invest in mature SEO technology. Prior to doing so, they invested considerable dollars in developing unique content in hopes of increasing their natural search visibility with little success.

To get their renewed commitment to natural search started on the right foot, the e-tailer turned to Searchlight, Conductor’s Enterprise SEO Platform, to gain visibility into their natural search standings and determine areas needing improvement. Within several months of using Searchlight, they were able to identify a group core terms in striking distance (page 2), of the search results. They developed a backlink and on-page optimization strategy to improve keyword rankings and were able to move 100% of the core terms onto page one.

Within a short time of using Searchlight they :

• Increased the percentage of keywords on page one by 90%
• Increased natural search traffic by 85% and reduced their dependency on paid search traffic by 42%
• Increase site-wide orders by 26% and the conversion percentage by 15%