Driving Search Visibility in the Enterprise Software Industry

Conductor Case Study | uptime software

Driving Search Visibility in the Enterprise Software Industryconductor case study: uptime software

The last few years have seen B2B Marketers recognize the value of SEO more than ever. As they have focused on SEO more and more their perception of its ROI has steadily grown. In 2009, 57% of B2B Marketers surveyed labeled SEO the “strongest tactic” or “good ROI,” the highest percentage of all marketing tactics asked about (more than both PPC and display advertising).

In August of 2009, uptime software, a midsize enterprise technology company, approached Conductor for help with their search engine optimization effort. They were faced with three key SEO challenges:

  1. Poor Primary Keyword Search Visibility
  2. Poor Derivative Keyword Search Visibility
  3. Irrelevant Site Visitors

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