Studies show up to 41% of publishers’ online traffic comes from natural search, making visibility in the search engines critical to their online well-being. Compounding publishers’ challenges in natural search is while small to medium sized e-commerce websites, for example, can realistically rank for a finite set of keywords related to their product offerings, publishers with articles on a broad variety of topics can rank for a large number and wide variety of keywords, making management of such a large keyword set difficult to manage without mature technology.

A top publisher with millions of monthly visitors and more than 13 million monthly page views per month recently turned to Searchlight, Conductor’s enterprise SEO platform, to:

• Gain insight into their natural search visibility for a large and growing set of keywords driving natural search traffic
• Gain insight into and develop an action plan for recommendations for site wide on-page improvements that can be made to increase natural search visibility.