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Calculating Natural Search ROI

 


February 10, 2014

Category: Success Stories

How do you test for search's return of investment (ROI)? What pays off more: on-page optimization or content development? With Conductor Searchlight as its A/B testing tool, a large online retailer experimented to find out. 

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Tagged under: Calculating Natural Search ROI

May 3, 2013

Category: SEO Articles

conductor logoThis SEO Tech ROI Worksheet helps demonstrate the potential lift SEO Technology can have on your organic traffic and revenue. Using proven case study data from Conductor Customers, you can input your own metrics and project the growth that occurs from using SEO Technology.

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Tagged under: Calculating Natural Search ROI

March 19, 2013

Category: SEO Articles

conductor logoThe initial hurdle into SEO is often the difficulty in quantifying your investment. This SEO Budget Calculator will allow you to input your organic search costs and anticipated revenue, and output a net revenue and ROI.

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Tagged under: Calculating Natural Search ROI

July 24, 2012

Category: Research

Conductor Branding Value of Search's Page 1

Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals. In contrast, search marketing has primarily been utilized as a medium to drive traffic and conversions to online web properties.

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Tagged under: Calculating Natural Search ROI

July 20, 2012

Category: Presentations

Search ExchangeThere are so many triggers that impact your SEO (over 200 according to Matt Cutts) and so many data points to follow at any given time.  This presentation reviews some of the top data points to collect, archive and analyze week over week.

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Tagged under: Calculating Natural Search ROI

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