May 3, 2013
Category: SEO Articles
This SEO Tech ROI Worksheet helps demonstrate the potential lift SEO Technology can have on your organic traffic and revenue. Using proven case study data from Conductor Customers, you can input your own metrics and project the growth that occurs from using SEO Technology.
Tagged under: Calculating Natural Search ROI
March 19, 2013
Category: SEO Articles
The initial hurdle into SEO is often the difficulty in quantifying your investment. This SEO Budget Calculator will allow you to input your organic search costs and anticipated revenue, and output a net revenue and ROI.
Tagged under: Calculating Natural Search ROI
July 24, 2012
Category: Research
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals. In contrast, search marketing has primarily been utilized as a medium to drive traffic and conversions to online web properties.
Tagged under: Calculating Natural Search ROI
July 20, 2012
Category: Presentations
There are so many triggers that impact your SEO (over 200 according to Matt Cutts) and so many data points to follow at any given time. This presentation reviews some of the top data points to collect, archive and analyze week over week.
Tagged under: Calculating Natural Search ROI
May 2, 2012
Category: Success Stories
Studies show up to 41% of publishers’ online traffic comes from natural search, making visibility in the search engines critical to their online well-being. Publishers with articles on a broad variety of topics can rank for a large number and wide variety of keywords, making management of such a large keyword set difficult to manage without mature technology.
Tagged under: Calculating Natural Search ROI, SEO Platform Benefits
