Analytics 2010 – Driving the data!
Discover how analytics have changed and how you can keep up in 2010!
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Date: Tuesday, January 12, 2010
Time: 1:00 PM EST/10:00 AM PST
Learn how analytics have changed and what you need to do to keep up in 2010 in an upcoming webinar featuring Avinash Kaushik, Google analytics evangelist, and author of the new book “Web Analytics 2.0.”
Forget everything you know about analytics—it’s a new decade and there are new rules. If you are interested in creating an actionable strategy, solving business challenges such as measuring social media, and learning the latest tactics for truly listening to your customers, join Avinash for the year’s most hotly anticipated webcast!
Avinash Kaushik will be discussing the themes and ideas found in his newly published book, “Web Analytics 2.0,” as well as revisiting some of the strategies included in his previous best-selling work, “Web Analytics: An Hour a Day.” Kaushik has been called a common sense leader, able to simplify the sometimes frenetic world of web research and analytics. Participants will be able to get a glimpse of Kaushik’s insight first hand and learn more about how to apply analytical techniques correctly.
Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations. Don’t miss this opportunity to ask Avinash your most pressing analytics questions!
Special Webcast promotion: Avinash will give out 6 free copies of “Web Analytics 2.0” to the most compelling questions fielded during the webcast!
Presenter:
Avinash Kaushik
Co-founder, Market Motive Inc.
Best-selling author of Web Analytics: An Hour A Day
Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day (www.snipurl.com/wahour). He is also the Analytics Evangelist for Google and the co-founder of Market Motive Inc.
As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.
Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.
He is also a frequent speaker at industry conferences in the US and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and SES, as well as at major Universities, such as Stanford, University of Virginia and University of Utah.
You'll find Avinash's web analytics blog, Occam's Razor at http://www.kaushik.net
Moderator:
Mike Grehan
SES Advisory Board Co-Chair & VP, Global Content Director, Incisive Media
Mike Grehan is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch, ClickZ and producer of the Search Engine Strategies international conference series. Formerly Mike worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is author of numerous books and white papers on the subject. He is also chair of the Search Engine Strategies Global Advisory Board and is currently in the process of writing his third book on search marketing due in spring 2010.
Brought to you by:
Search Engine Strategies: London | SES & OMS San Diego | Search Engine Strategies: New York | the ClickZ Network | SearchEngineWatch.com
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