Whitepapers overview

This is a knowledgebase of SEO whitepapers, a collection of articles that can help you improve your natural search rankings. This information is free and aimed to help your company to get better search engine rankings.

04.29.10

How to Evaluate SEO Effectiveness

in Whitepapers

In Q1 of 2010 we were approached by Internet Retailer Magazine and asked to develop a methodology for evaluating the SEO effectiveness of the Internet Retailer 500. In this year’s annual Internet Retailer Top 500 Guide Conductor’s ‘SEO Score,’ developed using the methodology described below, appears on each retailer’s profile page providing readers with a standardized measure of the retailers SEO expertise.

10.28.09

How to Build a Profit Boosting SEO Campaign

in Whitepapers

Have you been relying on Pay-Per-Click campaigns to boost your search engine visibility? If so, you’re missing out on a large percentage of traffic and profits. Approximately four out of five website users report they never click on paid links at all — only the links found in natural search results.