SEO Trends: Issues and Opportunities

The report, based on a survey of approximately 400 search marketers and administered by independent research firm Econsultancy, found that the SEO industry is experiencing a technology maturation. The majority of search marketers surveyed are currently using or actively considering using a SEO technology platform in the next 12 months. The study also highlights the increasing importance of SEO as an input to overall business strategy.

Key Takeaways

• 62% of search marketers are currently using or researching SEO technology platform in the next 12 months
• 60% of respondents are managing more keywords than they were a year ago and many are turning to technology to help scale and mange their growing keyword portfolio.
• 9 out of 10 search marketers overwhelmingly find value in the SEO platform as it offers improved information gathering and analysis in such capabilities as rank tracking, automated alerts and on-page functionality.
• 3 out of 4 SEO professionals state that SEO metrics have more influence on business strategy decisions than 12 months ago.