The Science of Search

At Conductor, we believe that standardization, measurement and tracking must be at the core of any successful SEO campaign. Without reliable data, marketers have little basis on which to make decisions and will struggle to communicate the value of their efforts within their organizations. Conductor has laid out a scientific approach to SEO which rests on proven techniques applied in a standardized manner generating measurable results.

In spite of all the bloggers claiming to hold the secret to higher rankings, and the seemingly endless stream of recycled tips and tricks, SEO largely remains a mystifying area of search. Despite the seemingly inexhaustible supply of information available there is a scarcity of scientific data on which techniques actually work in which situations.  Conductor aims to fill this void by advocating a scientific approach to search.

Conductor’s multi-faceted approach to SEO is based on:

• Keyword Research
• Keyword Prioritization
• Copying What Works
• Prioritization of Efforts
• Controlled Changes & Measurement
• Making the Process Scalable
• Communication

Next: SIPE Score