The SEO Cloud makes it possible to extend SEO data and workflow into other applications and enables organizations to leverage natural search metrics as a force multiplier across all channels.
- Close the SEO loop and prove the ROI of natural search by integrating with your existing analytics platform.
- Optimize your SEO efforts with continuous two-way data exchanges between your analytics platforms and the leading SEO platform Searchlight
- Harness the power of natural search metrics to drive qualified traffic to your pages across marketing disciplines via the SEO Cloud
Searchlight is also connected to the SEO Cloud, empowering marketing executives and SEO professionals to measure the ROI on their SEO programs by pulling data from other platforms. It connects natural search milestones like search rankings and keyword volume directly to business metrics such as traffic, conversions and revenue.